Sidr Tax
Website Redesign

Sidr Tax
Website Redesign

Sidr Tax is a Shopify solution providing fully managed US sales tax compliance. It automates everything from nexus tracking and registration to generating reports and filing with state websites, ensuring a seamless, hassle-free experience.

Final 


Results

↑58%

increase in organic search traffic in the first three months.

↑47%

Improved user interaction, resulting in a 47% overall engagement rate.

1.9 Seconds

1.9's

1.9 Second

The website after performance optimization the loading speed is 1.9-second.

The website after performance optimization the loading speed is 1.9 second.

Original


web

Our design audit showed the site used raw screenshots with poor visual hierarchy, making benefits unclear. On mobile, text was hard to read, and overall navigation felt overwhelming.

Objective 1

Fix the ineffective communication of product benefits.

Objective 2

Simplify the explanation of the tax filing process in the redesign.

Objective 3

Increase the mobile experience and fix the readability issue.

Our design audit showed the site used raw screenshots with poor visual hierarchy, making benefits unclear. On mobile, text was hard to read, and overall navigation felt overwhelming.

Objective 1

Fix the ineffective communication of product benefits.

Objective 2

Simplify the explanation of the tax filing process in the redesign.

Objective 3

Increase the mobile experience and fix the readability issue.

Our design audit showed the site used raw screenshots with poor visual hierarchy, making benefits unclear. On mobile, text was hard to read, and overall navigation felt overwhelming.

Objective 1

Fix the ineffective communication of product benefits.

Objective 2

Simplify the explanation of the tax filing process in the redesign.

Objective 3

Increase the mobile experience and fix the readability issue.

Redesign Before

Design
Process

Research Insight

From the user research, users have difficulty understanding the tax filing process. Make the filling process and the benefit of the product messages easy to digest.

Design

Concepts

I created two concepts to craft a look that feels both friendly and trustworthy. The client liked the Bento Grid system: an organized, responsive layout style. High-contrast colors and clean typography made the design bold, readable, and modern while balancing hierarchy and white space.

Concept 2 — The selected version

Concept 1

Wire Frame

Design System

Created a flexible design system to ensure visual consistency across teams, covering grid, typography, icons, and UI elements like buttons and navigation.

Final
Design

Approach:



Simplify the tax filing process and clearly communicate the product’s benefits, making it easy for users to understand and navigate.

Learning 


& reflection

Learning 


& reflection

Communication is KEY

Communication is KEY

Communication is KEY

Clients are not design professionals, showing our ability and guild them to provide feedback are the key to the success.

Staying Flexible and Solving Problems Fast

Staying Flexible and Solving Problems Fast

Staying Flexible and Solving Problems Fast

One of my superpowers is being flexible—listening to what’s needed and applying it, no matter the project stage.

Creating a Simple, Trackable Process

Creating a Simple, Trackable Process

Creating a Simple, Trackable Process

With years of experience, I’ve created my own efficient SOP to streamline design and project management.

ⓒ 2025 Scarlett Liu Portfolio

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.

ⓒ 2025 Scarlett Liu Portfolio

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.

ⓒ 2025 Scarlett Liu Portfolio

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.