My artistic eye shapes how I see and create.

With 8+ years of experience in the U.S., I specialize in branding and digital experiences, crafting impactful designs for companies ranging from Fortune 500s to startups across web, presentations, marketing, and product design. At Allstate Protection Plans, I worked on B2B2C projects, led the Walmart x Allstate Roadside Pilot Program design, and contributed to the expansion of a $1.5B initiative. As a freelance designer, I’ve guided select clients in B2B and B2C branding, marketing, web, and apps.

A 15-time award-winning designer, I’ve been recognized by A’ Design Awards and Muse Design Awards and serve as a judge for three international competitions, including the Communicator Awards.

I am an outgoing, warm-hearted person who values genuine connections.

I am an outgoing, warm-hearted person who values genuine connections.

I am an outgoing, warm-hearted person who values genuine connections.

01. I build authentic relationships with ease.

02. I communicate and empathize well with others.

03. I recognize and appreciate the strengths of different personalities.

04. I encourage and inspire people to leverage their unique talents.

30+ Years of Artistic Training

30+ Years of Artistic Training

30+ Years of Artistic Training

M.A. in Graphic Design & Digital Media – Academy of Art University (8+ years of academic and professional growth in the U.S.)

B.F.A. in Graphic Design – Chengdu University of Technology (12+ years of academic training and design foundation in China)

Started art training at age 3, spanning sketching, watercolor, acrylic, chinese painting, oil painting, sculpture, ceramics, photography, and illustration. Today, I continue as a commercial and landscape photographer, enhancing my design precision and artistic perspective.

My Strengths

My Strengths

My Strengths

01.
Communication

Clear communication drives great design, especially when collaborating with cross-functional teams.

01.
Communication

Clear communication drives great design, especially when collaborating with cross-functional teams.

01.
Communication

Clear communication drives great design, especially when collaborating with cross-functional teams.

02.
Problem-Solving

Over the past 8 years, I have developed a structured design process that ensures high-quality outcomes. While fast-paced projects may require skipping steps.

02.
Problem-Solving

Over the past 8 years, I have developed a structured design process that ensures high-quality outcomes. While fast-paced projects may require skipping steps.

02.
Problem-Solving

Over the past 8 years, I have developed a structured design process that ensures high-quality outcomes. While fast-paced projects may require skipping steps.

03.
Project & Time Management

Efficient project management keeps stakeholders informed and projects on track.

03.
Project & Time Management

Efficient project management keeps stakeholders informed and projects on track.

03.
Project & Time Management

Efficient project management keeps stakeholders informed and projects on track.

04.
Detail-Oriented Execution

Detail-oriented design is key—small details make a big impact. Structured workflows not only enhance quality but also save time in the long run.

04.
Detail-Oriented Execution

Detail-oriented design is key—small details make a big impact. Structured workflows not only enhance quality but also save time in the long run.

04.
Detail-Oriented Execution

Detail-oriented design is key—small details make a big impact. Structured workflows not only enhance quality but also save time in the long run.

05.
Digital Strategy

I approach digital strategy with a creative lens, blending technology, data, and design to craft innovative and engaging experiences.

05.
Digital Strategy

I approach digital strategy with a creative lens, blending technology, data, and design to craft innovative and engaging experiences.

05.
Digital Strategy

I approach digital strategy with a creative lens, blending technology, data, and design to craft innovative and engaging experiences.

06.
Marketing Expertise

With 8 years of experience across B2B & B2C marketing, I’ve developed a keen understanding of conversion-driven design and digital strategy

06.
Marketing Expertise

With 8 years of experience across B2B & B2C marketing, I’ve developed a keen understanding of conversion-driven design and digital strategy

06.
Marketing Expertise

With 8 years of experience across B2B & B2C marketing, I’ve developed a keen understanding of conversion-driven design and digital strategy

A balanced life thrives on support from family, friends, health, passions, and career.

A balanced life thrives on support from family, friends, health, passions, and career.

About My Wonderful Life

Passion for Travel & Outdoor Adventures

I love hiking, camping, backpacking, off-roading, and traveling, constantly seeking new challenges and pushing beyond my comfort zone.

How passion shapes me:

How passion shapes me:

How passion shapes me:

01.
Resilience & Courage

I conquered a 16-mile, 8-hour hike with 3,000-ft elevation gain and braved a snowstorm while backpacking—navigating low visibility and icy terrain to avoid a frozen lake.

01.
Resilience & Courage

I conquered a 16-mile, 8-hour hike with 3,000-ft elevation gain and braved a snowstorm while backpacking—navigating low visibility and icy terrain to avoid a frozen lake.

01.
Resilience & Courage

I conquered a 16-mile, 8-hour hike with 3,000-ft elevation gain and braved a snowstorm while backpacking—navigating low visibility and icy terrain to avoid a frozen lake.

02.
Leadership & Accountability

As an experienced outdoor activity leader & planner, I take responsibility for both safety and group success.

02.
Leadership & Accountability

As an experienced outdoor activity leader & planner, I take responsibility for both safety and group success.

02.
Leadership & Accountability

As an experienced outdoor activity leader & planner, I take responsibility for both safety and group success.

03.
Team-oriented Mindset

I go the extra mile to achieve shared goals and ensure everyone reaches the best viewpoints—both in nature and in teamwork.

03.
Team-oriented Mindset

I go the extra mile to achieve shared goals and ensure everyone reaches the best viewpoints—both in nature and in teamwork.

03.
Team-oriented Mindset

I go the extra mile to achieve shared goals and ensure everyone reaches the best viewpoints—both in nature and in teamwork.

04.
Challenger Mindset

I embrace challenges and adapt quickly to new environments.

04.
Challenger Mindset

I embrace challenges and adapt quickly to new environments.

04.
Challenger Mindset

I embrace challenges and adapt quickly to new environments.

05.
Quick Learner & Adapter

Navigating unfamiliar terrain has trained me to think fast and adjust on the go.

05.
Quick Learner & Adapter

Navigating unfamiliar terrain has trained me to think fast and adjust on the go.

05.
Quick Learner & Adapter

Navigating unfamiliar terrain has trained me to think fast and adjust on the go.

06.
Executor & Achiever

I am a meticulous planner who follows through with determination.

06.
Executor & Achiever

I am a meticulous planner who follows through with determination.

06.
Executor & Achiever

I am a meticulous planner who follows through with determination.

Dive into my work. If it sparks anything, let’s make it real.

Dive into my work. If it sparks anything, let’s make it real.

Dive into my work. If it sparks anything, let’s make it real.

  • SPARK VISION SPARK CONFIDENCE SPARK INNOVATION SPARK SUCCESS

  • SPARK VISION SPARK CONFIDENCE SPARK INNOVATION SPARK SUCCESS

  • SPARK VISION SPARK CONFIDENCE SPARK INNOVATION SPARK SUCCESS

ⓒ 2025 Scarlett Liu Portfolio

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.

ⓒ 2025 Scarlett Liu Portfolio

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.

ⓒ 2025 Scarlett Liu Portfolio

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.