Our tagline for Allstate Protection Plans at Costco is “Great value. No worries.” It highlights the incredible value our plans bring to Costco members—and the peace of mind members get knowing that those plans are backed by Allstate.
Project
Overview
At Costco, our merchandising follows Costco brand guidelines, and we work closely with our incredible Costco partners to make sure every piece accurately represents the Costco brand to their members.
Objective 1
Rebranding APPxCostco Brochures for Appliances, Computers and TVs.
Objective 2
Rebranding APPxCostco In-store Merchandising
Final
Design
Objective 1:
Brochures (Appliances, Computers and TVs)
Objective 2:
APPxCostco In-store Merchandising
When creating in-store merchandising, it’s just as important to consider an associate’s selling journey as it is a shopper’s buying journey. How can we make it as easy as possible for an associate to offer and sell our plans?
From designing brochures that make it simple for associates to walk a member through plan details, to color-coding envelopes so that associates can quickly identify and grab the plan they need, we never forget that associates are our most important partners.
