Allstate Protection Plans x BrandSource Ecommerce

BrandSource, with 4,500+ locally-owned stores and $19B in buying power, ensures customers get the best value. As their trusted partner, Allstate Protection Plans provides top-tier protection for their purchases.

Objective 1

Integrate Allstate Protection Plans seamlessly into the Business Partner's e-commerce shopping journey.

Objective 2

Guide BrandSource customers learn the protection plans and select the best protection plans for their needs.

Final   
Results

↑52%

The optimized interstitial has driven 52% increase in attach rates.

Best
Practices

The project has been selected the Allstate Protection Plans Ecomm’s Best Practices.

Design
Process

Creative Direction

Allstate’s strong brand could boost engagement by 30%, so I worked with the Creative Director to apply its visuals: light gradient collages, lifestyle photos, modern lowercase type, echo patterns, and bold CTA colors.

User Flow

Key
Feature

Product Page

Product Page is the first opportunity for customers to add protection.  

Interstitial
Popup Screen

This is the most critical touchpoint - 80%+ of plans are sold here, and an optimized interstitial has driven 40-70% increase in attach rates.

Option 1

Option 2

Option 3

Learn More
Popup Screen

The Learn More popup provides more detail about the coverage and benefits of APP plans.

Brand Page

The Brand Page is where customers can learn the most information possible about their plan.

Banners

As an outreach tool, these banners will be displayed on third-party websites. They come in three categories and various sizes, optimized for desktop, tablet, and mobile devices.

Email Templates

Another powerful outreach tool is our email template, designed as a strategic sequence to engage and convert potential customers.

We don't want the email to be one off, I created the email modules to save times and to be visually consisted.

Brand Page
Final Design

Learning   
& reflection

Communicate with crossed functional teams

We spent of time on communication with the external stackholders. It was lot of hassle to let them provide feedback on Figma files. We learn Microsoft tools are they day to day tools. We managed to use them familiars tool to avoid the back and forth communicate.

Be flexible, and use big picture thinking the whole project

For some special request, we provide additional Arial typeface version to avoid the potential issue on the business partner side of the develop production.

Design, strategy, and problem solving craft creativity with impact by blending innovation, thoughtful execution plus strategic thinking to create meaningful, compelling, and lasting solutions.

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